Mailchimp Tutorial for Beginners – Learn Email Marketing in 2026

About this video

Note: the ‘2026’ in the title is title framing only and is not mentioned in the transcript. This sponsored Mailchimp beginner tutorial, presented by David who says he partnered with Mailchimp, walks from signup to a first newsletter and a welcome automation. On plans, the presenter says the free plan is limited to 250 contacts and 500 emails per month, one audience, and a random Mailchimp domain; many features shown require Essentials or Standard and above. Setup advice: sign up with a real business email (consumer Gmail/Outlook addresses risk spam folders) and enter a legitimate business address for anti-spam-law compliance — that address appears in every email, so a P.O. box is suggested for home businesses. Subscribers are collected via forms: a popup form for an existing website, or a standalone landing page built with drag-and-drop blocks, a header image with a dark overlay for readable text, and minimal fields (email plus first name as a compromise, since more fields reduce signups). The first newsletter is built in the email builder from a basic minimal template, adding a logo, copy, an image, and a call-to-action button, then previewing on mobile, unlinking desktop/mobile styles if needed, and sending a test. Before sending, the domain must be authenticated via Account & Billing > Domains (Entri is recommended to automate the DNS steps) or mail will land in spam. Send settings cover a personalized To field using merge tags, From line, subject line, A/B tests and AI subject help on higher plans, preview text, and send-time options limited on free. After sending, the report shows open, click, bounce, and unsubscribe rates plus benchmarks. Finally, Automations (Essentials and up) build a welcome flow triggered by signup to deliver the promised discount code, using triggers, actions like email/SMS, and conditional path splits.

Key takeaways

• Per the presenter, the free plan caps at 250 contacts and 500 emails/month; merge-tag personalization, send-time optimization, and automations need paid tiers
• Use a real business email and a legitimate (non-home, e.g. P.O. box) address — it appears in every email and supports anti-spam compliance
• Collect subscribers with a popup form or landing page, asking for email plus first name only to avoid discouraging signups
• Authenticate your domain before sending (Account & Billing > Domains) or messages will go to spam/junk
• Judge campaigns by open, click, bounce, and unsubscribe rates, and use a signup-triggered welcome automation to deliver promised incentives like a discount code

Episode details: published January 18, 2026 · 15:53 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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