Semrush: 5 AI SEO Hacks to Rise Above Your competition 🌅

About this video

This partnered Semrush video covers five AI features, using KevinCookieCompany.com as the example, and promotes a special 14-day trial of Semrush Guru. First, personalized keyword research in the Keyword Magic Tool combines Semrush keyword data with the topics a site has authority in: generic keyword difficulty runs 0 to 100, and while ‘cookies’ scores 100 generally, its personalized difficulty for KevinCookieCompany.com drops to 68, alongside a potential traffic column estimating new monthly visits. Second, potential ranking in Keyword Overview shows, for ‘chocolate chip cookie recipe,’ a potential position of around 85th — nowhere near the first page — and clicking it reveals the backlink and traffic gap versus the top 10 results, saving wasted content effort. Third, Keyword Strategy Builder used LLMs and Semrush’s databases to turn that seed keyword into 3,329 related keywords grouped into 10 topics and 384 pages, structured as pillar pages with subpages. Fourth, Content Shake AI goes from idea and keywords to a written article: settings include word count, tone, and readability, and a brand voice can be created from a sample article (the example is labeled ’the artful narrator’), with audience personas, an extra SEO boost, and relevant Unsplash images; finished articles can be edited, regenerated, or published to places including WordPress and Google Docs. Fifth, Semrush Copilot proactively surfaces recommendations on declined keywords, lost backlinks, new keyword opportunities, technical audit errors, position-tracking progress, and competitors.

Key takeaways

• Personalized keyword research adjusts difficulty to your domain: ‘cookies’ fell from 100 generic difficulty to a personalized 68 for KevinCookieCompany.com, with potential traffic estimates per keyword.
• Potential position can stop wasted effort — for ‘chocolate chip cookie recipe’ the site’s realistic ceiling was around 85th despite heavy effort.
• Keyword Strategy Builder generated 3,329 related keywords grouped into 10 topics and 384 pages, organized as pillar pages with supporting subpages.
• Content Shake AI can learn a brand voice from a sample article and lets you set tone, readability, and audience persona, add an SEO boost and Unsplash images, and publish to WordPress or Google Docs.
• Semrush Copilot proactively flags declined keywords, lost backlinks, new keyword opportunities, technical SEO errors, ranking progress, and competitor changes.

Episode details: published December 17, 2024 · 11:44 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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