Semrush One - Your New SEO and AEO Dashboard

About this video

David, in a video partnered with Semrush, introduces Semrush One as a single dashboard for tracking a brand in traditional search and AI platforms side by side, using Pipedrive CRM as the example. He argues traffic is a vanity metric as AI search grows — citing that Google still has 90% search share, more than half of searches result in no click, that rate can reach 83% or higher with an AI Overview present, and HubSpot’s traffic has been cut to a third of what it was 2 years ago — so brands should track rankings, branded search demand, prompt mentions, and share of AI voice, then tie visibility to conversions. In the SEO Toolkit he demos Keyword Magic (search volume, keyword difficulty and personalized difficulty 0-100, filtering to 0-29 for easy keywords, SERP features including AI Overviews, and the Questions view), sending keywords to Position Tracking (up to 500 keywords), and Organic Research positions filtered to ranks 2 through 15 and by intent. In the AI Visibility Toolkit he demos Visibility Overview, Competitor Research for missing/weak topics, Prompt Research (257 prompts for small business contact and CRM management in the example), and Prompt Tracking for ChatGPT or Google AI Mode. He closes with branded traffic in Domain Overview, Brand Performance strategic opportunities, the Keyword Strategy Builder for pillar pages and subpages, splitting tracked prompts in half to isolate content impact, and a weekly review rhythm, plus a 14-day extended free trial offer via the description link.

Key takeaways

• Track conversions, not just traffic: monitor keyword rankings and branded search alongside AI prompt mentions, citations, and share of AI voice, as David presents it
• Find starter keywords in Keyword Magic by checking volume, keyword difficulty, and personalized difficulty — beginners are advised to filter to difficulty 0-29 and prioritize questions and keywords with AI Overviews
• Use Position Tracking (up to 500 keywords) and Organic Research filtered to positions 2-15 to find winnable rankings, organized by informational, navigational, commercial, and transactional intent
• Find AI prompts via Visibility Overview topics, Competitor Research missing/weak topics, and Prompt Research, then track them in Prompt Tracking for ChatGPT and/or Google AI Mode by location and language
• Act weekly: use Brand Performance opportunities and the Keyword Strategy Builder’s pillar + subpage clusters, and test impact by creating content for only half your tracked prompts at a time

Episode details: published February 5, 2026 · 19:26 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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