Semrush Tutorial for AI SEO in 2025 (Beginner Friendly)

About this video

David, partnering with Semrush, presents a beginner tutorial on using Semrush’s SEO Toolkit to grow reach in both traditional search and AI-generated answers, organized around a ‘Rocket Reach Triangle’ of three Cs: Content, Connections (backlinks), and Corrections (technical fixes). He uses HyperWriteAI.com as the example site. For content, he demos Keyword Magic Tool (intent types, volume, trend, Keyword Difficulty 0-100, SERP features), filtering for easy keywords (KD 0-29%), adding a domain for personalized difficulty, using the Questions filter to find coverage gaps that matter to LLMs, checking positions 2-15 in Organic Research, running a Keyword Gap against Jasper AI, Copy.ai and WriteSonic, and using Keyword Strategy Builder — where three seed topics expanded into nearly 4,000 keywords grouped into 10 topics with pillar and subtopic pages. For connections, he covers Backlink Analytics, Copilot’s Lost Backlinks alerts, Authority Score (1-100), fixing broken pages (e.g. redirecting a broken ‘/,’ URL), Backlink Gap prospects, and why Reddit/community consensus matters for AI. For corrections, Site Audit setup (choosing ~5,000 pages after finding about 1,930 indexed) surfaces issues like 1,652 incorrect pages in the sitemap and missing LLMs.txt under AI search issues. He closes with measuring success: Organic Research traffic drops over the last 28 days, Position Tracking (tracking ChatGPT or Google AI Mode requires a Guru plan upgrade, per the transcript), and the separate AI SEO Toolkit’s Brand Performance/share of voice across Google AI Mode, ChatGPT, Perplexity and Gemini. Pricing noted: Semrush is normally $140 a month, with an exclusive 14-day free trial (normally seven days) via the description link.

Key takeaways

• Framework is the three Cs: Content to build authority, Connections (backlinks) to prove it, and Corrections (technical fixes) so crawlers can read and trust the site.
• Start keyword targeting with low Keyword Difficulty (he filters KD 0-29%) rather than highest volume, and use Questions/gap analysis to build topic depth AI systems reward.
• Keyword Strategy Builder can expand a few core topics into thousands of keywords organized as pillar pages plus subtopics — plan topics, not single keywords.
• Prioritize lost/broken backlinks by Authority Score, fix broken pages with redirects, and use Backlink Gap to find high-value sites linking to competitors; Reddit mentions are specifically called out for AI visibility.
• Measure beyond traffic: Position Tracking for rankings and the AI SEO Toolkit’s share of voice across ChatGPT, Google AI Mode, Perplexity and Gemini; watch for AI-specific issues like a missing LLMs.txt file.

Episode details: published August 27, 2025 · 21:49 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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