Semrush Tutorial for SEO Content Writing: Win the Google Game

About this video

The tutorial uses a fictional launch of David’s Donut Den in Seattle to walk through Semrush’s content marketing tools, starting with a partnered 14-day trial of Semrush Guru. In Organic Research, the presenter enters competitor Top Pot Donuts (toppotdonuts.com), reviews its roughly 3,600 ranked keywords, and explains intent (navigational, informational, commercial, transactional), position, SERP features, traffic, volume, traffic percentage, and keyword difficulty on a 0 to 100% scale. Filtering out ’top’ and ‘pot’ and limiting difficulty to 0% to 30% yields ideas such as ‘best donuts near me’ and ‘donut holes near me.’ Those seed keywords go into Keyword Strategy Builder, which the video says found over 3,500 related keywords with almost 3 million in total monthly search volume, clustered into 10 topics with pillar pages and subpages. The presenter warns one high-volume topic is a poor fit after inspection, then opens SEO Writing Assistant for ‘filled donuts near me.’ The assistant scores readability, SEO, and tone of voice, flags a title longer than 60 characters, offers a Rephraser, Compose, and Ask AI, and checks originality, with the example reported as 100% original.

Key takeaways

• Start competitor research in Organic Research by studying what a rival ranks for, then exclude the competitor’s brand terms before looking for opportunities.
• Keyword difficulty is presented on a 0 to 100% scale; the tutorial filters to 0% to 30% for very easy and easy keywords when starting out, then sorts by volume.
• Keyword Strategy Builder turns seed keywords into clustered topics, each with a pillar page and related subpages, ranked by total search volume and average difficulty.
• A high-volume topic is not automatically worthwhile: the ‘fresh donuts’ cluster looked enticing but on inspection was full of other brands and unrelated locations.
• SEO Writing Assistant scores readability, SEO, tone of voice, and originality, and includes Rephraser to simplify text, Compose to draft copy, and Ask AI for SEO advice inside the document.

Episode details: published December 2, 2024 · 13:43 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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