Shopify Tutorial for Beginners (2026) | Build Your Online Store Step-by-Step

About this video

Presenter Elizabeth builds a Shopify store from scratch for a fictional dog-accessories shop, Scout and Stitch. After creating an account through a free trial and answering or skipping setup questions, she uses the admin dashboard as the control center. Products come first: they can be imported via spreadsheet or another platform, or added manually with a title, a description she expands with Shopify’s AI writing assistant, multiple images or videos, and a category. She explains the compare-at price using $22.99 as the example, optional inventory tracking, SKU or barcode, and continuing to sell when out of stock. For a bandana with small, medium, and large variants, she splits 50 total units into 25 small, 15 medium, and 10 large, and notes variant-specific images and category metafields for filtering and SEO, correcting a pre-filled color from white to blue. Products are grouped into collections, manual or smart — her bandanas collection auto-adds any product whose title contains the word bandana. Only then does she customize the theme Shopify suggests from the catalog, browsing the theme store — 33 templates appear under pets, all paid in that view — or filtering for free themes. In the visual editor she changes the announcement bar to free shipping on orders over $50, updates the logo, edits navigation via Content > Menus rather than the editor, adjusts the hero, swaps the featured collection for a collection list carousel, and sets colors, typography, and buttons in theme settings, checking the mobile view. She rebuilds an About Us page while keeping the contact form, then covers settings: customer notifications and email templates, Shopify Payments with business and banking details, shipping packages, carriers and rates — changing defaults that included a $15 flat express rate and free standard delivery for orders $70 and up to match her $50 free-shipping promise, with ground shipping at $10 — plus international zones, taxes, a custom domain, policies, marketing, and pricing plans, noting Shopify charges a subscription plus processing fees, with the basic plan described as most popular for new owners.

Key takeaways

• Add products and collections before choosing a theme, so Shopify can suggest a template based on your catalog’s images and words.
• Use variants with per-variant inventory — the example splits 50 bandanas into 25 small, 15 medium, and 10 large — and verify auto-filled metafields like color.
• Smart collections automate grouping: the bandanas collection adds any future product whose title contains ‘bandana’.
• Align shipping settings with storefront promises: the announcement bar offered free shipping over $50, so the default $70-and-up free threshold was edited down and ground shipping set to $10.
• Before launch, test checkout, connect Shopify Payments and a custom domain, and review taxes and return/refund policy settings.

Episode details: published June 9, 2026 · 24:34 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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