Shopify Website Design Tutorial (Avoid These AI Scams)

About this video

David builds a Kevin Cookie Company store in Shopify’s Dawn theme without code, starting from Online Store > Customize. He explains the homepage structure — header (announcement bar and header), template/body (image banner and featured products) and footer — made of sections containing blocks that can be added, dragged and deleted. For the image banner he recommends images at least 1280 pixels wide with a 16 to 9 aspect ratio, adjusts overlay opacity from 40% to zero, repositions content to the top right, changes the colour scheme and heading size, and fixes mobile layout with the container switch so text gets its own space below the image, checked via the phone preview icon. He adds a product, stressing that besides price customers care most about product images, title and description in that order: use high-quality images showing multiple angles, dimensions and usage, a title highlighting type or key features, and a description focused on benefits. His example cookie jar is priced at $40 with 100 in stock. He groups products into collections (manual for few products, smart collections for many), links the banner Shop Now button to the cookie jar, adds Featured Collection and Collection List sections and adjusts columns and product count, adds a logo, edits the main menu to nest the cookie jar under Cookies, uses the announcement bar for promotions or trust, and keeps the footer email signup. He then warns against AI store builders: ‘free store in five minutes / two minutes’ offers that produced a broken theme with a liquid error and only import products if paid, and apps that generate fake testimonials and reviews — including Atlas AI, which he shows creating fake five-star reviews, fake supporting data and committing the store to five-day shipping. His recommended legitimate AI use is to screenshot the full page with the GoFullPage extension and ask ChatGPT, with the product and audience named, for its top three recommendations to make the page higher converting.

Key takeaways

• Build in Shopify’s Dawn theme Customizer: pages are header, template and footer sections made of blocks you can add, drag, remove and configure, and the same patterns apply beyond the homepage.
• Design the banner for clarity and mobile: Shopify recommends at least 1280px wide, 16:9 images; check the phone preview and use the mobile container switch so text does not overlap the image.
• For products, prioritise images, then title, then a benefits-focused description; David’s example sets the cookie jar at $40 with 100 in stock so Shopify prevents overselling.
• Avoid AI store-builder traps David demonstrates: ‘free’ instant stores that deliver broken themes and fake testimonials/reviews, including Atlas AI’s fake five-star reviews and a five-day shipping commitment.
• Use AI legitimately for critique instead: take a full-page screenshot with GoFullPage and ask ChatGPT for its top three recommendations to make the specific homepage higher converting for its audience.

Episode details: published May 28, 2025 · 19:00 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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