Stop Creating New Gmail Accounts — Do This Instead

About this video

Kevin explains two built-in Gmail tricks for creating many address variants from one account, with no new sign-ups or inboxes. First is plus addressing: add a plus sign and any word before the @gmail.com, for example KevinStratvert+shopping@gmail.com or KevinStratvert+newsletters@gmail.com, and Gmail still delivers everything to the same inbox automatically. Because Gmail recognizes the text after the plus, you can build automation around it: open Show search options, put the plus address in the To field, click Create filter, and choose actions such as skip the inbox, mark as read, apply a label like Shopping, or even delete the mail. Second is dot addressing: Gmail ignores dots, so Kevin.Stratvert@gmail.com reaches the same inbox as the version without the dot, which can make an address look cleaner. Practical uses include a distinct plus address per newsletter, per retailer such as Amazon or Costco, and per site generally, so mail stays sorted and, if spam starts arriving at one variant, you know which site leaked or sold that address. He closes by noting this is Gmail-specific and other providers do not always handle plus signs or dots the same way.

Key takeaways

• Use plus addressing — yourname+shopping@gmail.com or yourname+newsletters@gmail.com — to create unlimited variants that all land in one inbox
• Create a filter from Show search options by entering the plus address in the To field, then set actions like mark as read, skip inbox, apply a label, or delete
• Gmail ignores dots in the username, so dotted and undotted versions of the address deliver to the same account
• Give each site or service its own plus variant so spam arriving at that variant reveals which site leaked or sold your address
• This behavior is Gmail-specific; other email providers do not always handle plus signs or dots the same way

Episode details: published January 13, 2026 · 4:27 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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