The ULTIMATE Semrush Keyword Research Tutorial

About this video

This SEMrush tutorial, using meistertask.com as the example task management app, argues SEO is not picking one keyword and praying, but answering audience questions before and after they know you exist, building content around hundreds of keywords. It offers a free 14-day trial of SEMrush Pro. In Keyword Magic Tool, searching ‘prioritize tasks’ (simplified from ‘how to prioritize tasks’), he explains intent symbols — N navigational, I informational, C commercial, T transactional — keyword difficulty (KD %, 0 to 100, lower is easier), personalized keyword difficulty based on your domain’s topic authority, trend lines (avoid spikes that are no longer relevant), and the SF column for SERP features, especially AI Overview pushing results down. The Questions filter for broad terms like ‘project management’ surfaces topics such as ‘What does a project manager do?’ and ‘How to become a project manager?’, and he suggests checking Google’s ‘People Also Search For’ in incognito to expand an article. Keyword Strategy Builder takes up to five seed keywords and, in the example, exploded them into 3,553 keywords across 10 topics and 427 pages, organized as pillar pages with subpages, with filters like Best for Strategy, Easy Start, More Potential Traffic, and Quick Conversions, plus a Create Brief or Content button. Finally, Organic Research shows current rankings (top 100) and traffic; filtering positions 2 to 10 reveals opportunities, since the top result gets more clicks than results 3 through 10 combined. Keyword Overview then shows competitors — for ‘delegating,’ Cambridge Dictionary, Harvard Business Review, Asana, and Harvard Business School — and domain authority, implying content and backlinks are needed to compete.

Key takeaways

• Build content around hundreds of audience questions and keyword clusters, not one or two target keywords
• In Keyword Magic Tool, read intent (N/I/C/T), KD % from 0-100, personalized difficulty, trend, and SERP features — especially AI Overview
• Keyword Strategy Builder turned five seed keywords into 3,553 keywords across 10 topics and 427 pages, organized as pillar pages and subpages
• Use Organic Research filtered to positions 2-10 to find investment opportunities, since position 1 gets more clicks than positions 3-10 combined
• Check Keyword Overview competitors and domain authority before targeting a keyword; building authority requires content and backlinks

Episode details: published March 17, 2025 · 13:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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