Creator Profile

Admiral William McRaven

Retired four-star Navy SEAL admiral; commanded the 2011 raid that killed Osama bin Laden. Best known to civilians for his 2014 UT Austin commencement speech 'Make Your Bed,' a message about discipline, resilience, and the power of small daily wins.

37 yrs
Navy SEAL service
4★
Admiral
1M+
Books sold
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About Admiral William McRaven

Admiral William H. McRaven served 37 years as a Navy SEAL, retiring as commander of U.S. Special Operations Command. He planned and led the Neptune Spear operation in May 2011 and oversaw the capture of Saddam Hussein in 2003. After the military he served as Chancellor of the University of Texas System, and his 2014 UT Austin commencement address — Make Your Bed — became a publishing phenomenon and one of the most-watched graduation speeches in history.

His teachings center on ten life lessons forged in SEAL training: start the day with a task completed, find someone to help you through life, respect everyone, don’t back down from the sharks, be your very best in the darkest moment. Watch the videos below in order — the UT address first, then his Jocko Podcast appearance for the full backstory, then Shawn Ryan for his current thinking on leadership in crisis.

Books by Admiral William McRaven

4 titles

Make Your Bed

Little Things That Can Change Your Life... And Maybe the World

The book that grew out of the UT commencement speech. Ten lessons from Navy SEAL training.

Sea Stories

My Life in Special Operations

Memoir of his SEAL career from Team ONE through command of USSOCOM.

The Hero Code

Lessons Learned from Lives Well Lived

Ten virtues McRaven has seen define true heroes.

The Wisdom of the Bullfrog

Leadership Made Simple (But Not Easy)

18 leadership lessons distilled from McRaven's military career.

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