3 low competition businesses minting MILLIONS right now

About this video

The hosts of My First Million host their ‘Shoot Your Shot’ live event in San Francisco, where three founders pitch their businesses. Nick presents On Point, a $12M ARR backup generator sales and service company competing against major industrial players through speed and AI-powered quoting. Kevin shares his exit from Smash My Trash, a franchise waste compaction business he scaled to five locations and sold for $1.8M, reflecting on the tradeoffs of franchising and bootstrapping his next venture. Noom pitches Your TMJ Pen, a heated jaw massager generating $430K monthly in revenue, bootstrapped from a 3D-printed prototype and now scaling with overseas manufacturing.

Key takeaways

• Nick’s competitive advantage in backup generators comes from speed enabled by AI systems that rapidly research and quote complex machines, solving a pain point where competitors like Caterpillar are slow; his main constraint is sourcing and training field technicians, which he addresses through AI-powered job simulations and internal training programs.
• Kevin chose Smash My Trash specifically because he wanted direct correlation between effort and cash flow; franchising provided ’training wheels’ to move him from corporate tech to entrepreneurship, and he learned franchises work best for rollups, when the franchisor has differentiated IP, or as a confidence-building entry point—though he plans to bootstrap his next venture to avoid personal guarantees.
• Noom built Your TMJ Pen by teaching himself hardware design through ChatGPT and YouTube as a 24-year-old mechanical engineer; he bootstrapped under $3K for prototyping, assembled units himself until $80K MRR, and is now scaling with manufacturing in China while considering whether to go deeper into TMJ (supplements, creams) or wider into pain relief products to increase company valuation before a potential exit in 2–3 years.

Episode details: published August 19, 2026 · 44K views · 55:53 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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