3 Ways To Validate You Have A $1,000,000 Business Ideas (#353)

About this video

Sam and Shaan respond to a listener asking how to test business ideas beyond running ads. They outline three approaches: conducting problem interviews to validate real customer pain points, creating pre-commit offers (landing pages, ads, or direct asks) to gauge demand, and building solutions for problems you personally experience, which validates demand through firsthand knowledge.

Key takeaways

• Problem interviews—asking customers about their challenges rather than pitching—reveal whether a problem is real, how significant it is, and the language customers use to describe it; most people fail by not conducting enough conversations (Sam mentions talking to 300 people for his latest project).
• Pre-commit validation involves presenting an offer (landing page, ad, email, or direct ask) and requiring real friction—money, data, or account access—to separate genuine interest from politeness.
• Building for a problem you personally have is the highest-fidelity validation because if you experience it, statistically hundreds of thousands of others likely do too; examples include Zooper’s founder interning with electricians for a year and Al from Next Health working as a secretary at a doctor’s office before building software.

Episode details: published August 26, 2022 · 26K views · 7:42 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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