4 Profitable Business Ideas That Men Are Sleeping On | ft. Codie Sanchez (#512)

About this video

Cody Sanchez joins Shaan as guest host while Sam is on paternity leave, and shares four business ideas targeting the women’s market that she believes are underserved opportunities. The episode explores the traditional wife movement and lifestyle preferences, retail concepts like an upgraded Hobby Lobby, seasonal pop-up stores like Halloween Express, romance novel publishing (particularly fantasy/werewolf genres), fertility tracking and pregnancy services, and how to build a holding company by acquiring and operating small ‘boring businesses’ like laundromats that generate consistent cash flow.

Key takeaways

• Cody observes a pendulum swing toward traditional lifestyle preferences among women, creating opportunities in home goods, crafts, and lifestyle content—particularly as a countermovement to ‘girl boss’ culture—and notes that retail spaces like Hobby Lobby and HomeGoods are experiencing unexpected resilience and expansion.
• Cody attempted to acquire Halloween Express locations for $600k (three locations plus inventory) projecting ~$1M revenue annually at 20% net margins, illustrating how seasonal pop-up retail with low build-out costs ($10–50k, days-to-weeks setup vs. months for traditional stores) can be a faster execution model than conventional retail.
• The romance novel market, particularly fantasy and werewolf subgenres, generates ~$1.3B annually and is growing, with successful authors publishing 50+ titles by using ghost writers and leveraging Amazon’s category-based bestseller rankings through strategic pricing and series bundling.
• Fertility and pregnancy-related services (like the Mea app at $150–200 for a plastic egg tracker, or Flo at $100M+ ARR) represent high-intent, price-insensitive customer segments; Cody identifies underexplored opportunities in helping same-sex couples navigate adoption and in designing better UX for complex health workflows.
• Cody’s holding company model involves acquiring unglamorous small businesses (laundromats, car washes, graphic design agencies) using personal capital; these ‘gateway drug businesses’ generate steady cash flow with straightforward operations, and the strategy is to systematize, replicate, and scale across multiple sectors rather than chase sexy startups.

Episode details: published October 26, 2023 · 88K views · 1:44:03 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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