5 Business Ideas With High Demand & Low Supply | Start These In 2022 (#374)

About this video

Shaan discusses several business ideas and trends, including A/B testing software for restaurant menus via QR codes, the college athlete NIL marketplace opportunity, and viral product opportunities around breakup culture. The hosts also explore recent cheating scandals across chess, poker, and fishing, discussing how anti-cheat measures work and the business potential in competitive integrity verification.

Key takeaways

• Shaan proposes A/B testing software for restaurants to optimize QR code menus using design psychology—similar to what internet companies do with landing pages—claiming menu redesigns can increase customer value by $3-$9 per order
• The NIL (name, image, likeness) law for college athletes creates an unsaturated influencer marketing channel; brands could build 100M+ companies by identifying high-repeat, high-margin products (like deodorant or energy drinks) and distributing through athletes
• Contagious laughter and authentic reactions are key to podcast success—the best content comes from people who are expressive, ‘sell’ others’ jokes, and avoid hedging their personality, rather than trying to appear normal
• Anti-cheat represents a growing business category: gaming has sophisticated anti-cheat software companies, but offline competitive integrity (chess, poker) is behind; security breaches are often due to human engineering rather than sophisticated hacking
• Phishing simulation and ethical hacking services are profitable businesses because preventing breaches through employee training is far cheaper than responding to actual security incidents

Episode details: published October 13, 2022 · 85K views · 1:08:54 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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