5 Internet Goldmines To Spot The Next $1B Trend | Steph Smith (#529)

About this video

Steph Smith joins Sam and Shaan to explore how she discovers business ideas and content through ‘internet pipes’—research tools and websites that reveal market trends, opportunities, and consumer behavior. The hosts discuss specific tools like patent databases, sports industry reports, sci-fi idea banks, and data aggregators, then brainstorm businesses around emerging trends like GLP-1 drugs for obesity, air quality monitoring, pet communication buttons, and a hypothetical ‘suburban triathlon’ concept.

Key takeaways

• Patent expiries and filings are goldmines for business ideas—companies like Bluechew capitalized on Viagra’s patent expiration in 2017, reportedly generating $100M+ in annual revenue by bootstrapping a telehealth model around generic versions
• Mega trends (like aging populations, GLP-1 obesity drugs, or short-form video) are easier to profit from than niche ideas—even the fourth-best execution on a mega trend outperforms the best execution on a small wave
• Data aggregators like Our World in Data, Jungle Scout, and Gadget Flow reveal underexploited niches: accessories for new gadgets, smart home air quality monitors, and niche sports are emerging opportunities before they saturate
• Distribution and branding matter as much as the product—the ‘suburban triathlon’ (walk to a bar, drink beer, play golf) works because it’s ironic positioning for out-of-shape people, not the execution itself
• For creator products (courses, resources), ultra-free + ultra-premium strategies outperform mid-market pricing—give away 99% to build audience trust and serendipity, then charge premium for exclusive experiences or access

Episode details: published December 11, 2023 · 67K views · 1:03:36 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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