Ariel Kaye | Founder @ Parachute

About this video

A speaker recounts her journey from working at a large advertising agency in New York to founding Parachute, a direct-to-consumer bedding brand. She describes recognizing her unfulfillment in corporate work, observing the passion of startup founders, and discovering an opportunity in the poorly designed bedding retail experience, ultimately launching her company in 2013.

Key takeaways

• Corporate environments with politics and bureaucracy can stifle creative fulfillment; recognizing misalignment between your values and your job is a catalyst for change
• Observing peers’ passion and energy in startups can inspire entrepreneurial ambitions, even if you don’t initially see yourself as a founder
• Market opportunities often emerge from personal frustrations—the speaker identified a gap in bedding retail by experiencing poor shopping experiences firsthand
• Building a direct-to-consumer brand addressing a basic human need (quality sleep) aligned with emerging consumer trends toward self-investment

Episode details: published November 21, 2017 · 1.1K views · 7:00 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

← Previous: Kerri Pollard | Former Chief Revenue Officer @ Honey · Next: Erika Jensen | Co-Founder @ The FLEX Company →

All My First Million videos · My First Million profile · My First Million (official site)