Ashley McCollum | GM of Tasty @ Buzzfeed

About this video

Ashley McCallum, General Manager of Tasty at BuzzFeed, shares her career journey and lessons on leveraging inexperience as an advantage. She recounts how her lack of media experience and knowledge of what was considered ‘impossible’ helped her land her first job, and how she later used that same confidence to challenge senior colleagues’ skepticism and build Tasty into a full-funnel advertising solution despite being told it couldn’t be done.

Key takeaways

• Inexperience can be an asset because you don’t yet know what’s considered impossible or inappropriate—it removes self-imposed constraints and allows for creative problem-solving
• When senior, experienced people make the rules of an industry, they’re unlikely to break those rules; junior people with conviction can push boundaries that experienced colleagues won’t
• Ashley observed that Tasty audiences were actually making recipes after watching videos, indicating bottom-of-funnel sales potential; she challenged the assumption that media companies could only be top-of-funnel players and proved Tasty could drive direct sales

Episode details: published March 12, 2018 · 653 views · 8:31 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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