Behind the Hustle E.04// The Rise In Bread Demand

About this video

Sam interviews Zack Crockett, The Hustle’s Sunday editor, about a story investigating the surge in at-home bread baking during pandemic lockdowns. They discuss how this hobby boom has disrupted bread-related supply chains, resurrected obsolete bread machines as top sellers, and prompted creative pivots by bakeries like Mr. Holmes Bake House, which shifted to selling bread starter kits online.

Key takeaways

• Bread machines, a product category that declined for decades after initial popularity in the 1980s, are now among Amazon’s top-selling items as people seek new pandemic hobbies
• The bread baking surge has created widespread shortages across the supply chain—flour, yeast, bread starters, machines, and pans are nearly impossible to find
• Bakeries locked out of retail are finding creative workarounds by selling products online through Instagram and ecommerce, such as Mr. Holmes Bake House’s $25 bread starter kits that can produce a loaf in days

Episode details: published April 18, 2020 · 231 views · 8:07 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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