Brainstorming The Best Business Ideas To Start In 2022 with Noah Kagan

About this video

Noah Kagan, CEO of AppSumo and content creator, joins Sam and Shaan to discuss YouTube growth, underrated business opportunities, and lessons from building companies. They explore chrome extensions and WordPress plugins as acquisition channels, the power of personal branding through content, and how to identify emerging market opportunities before they become saturated.

Key takeaways

Noah claims that three of his 800+ YouTube videos generated most of his revenue last year, illustrating the power-law distribution in content—focusing on quality over quantity can yield outsized returns
AppSumo’s data reveals unexpected top-selling product categories: stock photos, video editors, and GPT-3 auto-content tools, suggesting where market demand concentrates and where new businesses can compete
Underpriced acquisition channels (like sponsoring micro-creators with <10k subscribers, or buying neglected WordPress plugins for cheap) can provide unfair competitive advantages before markets recognize their value
Noah emphasizes building one thing well (citing Mud Water’s $60M revenue from a single product) rather than spreading across many ideas, and stresses starting with problems you personally experience
Consistency, accountability systems (coaches, monthly life reviews with friends), and staying uncomfortable are key to long-term relevance in business and personal growth, not just initial success

Episode details: published January 18, 2022 · 62K views · 1:19:01 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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