Buying a Business and Raising the Prices ( business idea ) | My First Million Podcast

About this video

Sam and Shaan discuss a business acquisition strategy where founders can buy underpriced software businesses for cheap (sometimes under $10,000) from brokers, then increase revenue through simple tactics like raising prices. They argue that many engineering-led businesses underprice their products, and that even a decent marketer can dramatically improve profitability by adjusting pricing and customer acquisition efficiency.

Key takeaways

• Many software businesses are available for purchase at low multiples (around 1x revenue) through brokers, often built by engineers who may lack marketing expertise
• Sam notes that simple price increases via find-and-replace can substantially boost revenue without losing customers, suggesting most products have untapped price elasticity
• Shaan highlights that combining modest improvements in customer acquisition with higher pricing can create a powerful flywheel capable of building a multi-million dollar business

Episode details: published March 7, 2020 · 819 views · 2:06 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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