CEOs Pay Him $10,000 Per Appointment

About this video

Sam and Shaan discuss an executive health checkup business idea targeting high-net-worth individuals in major US cities, explore fascinating real-world indexes like the pizza meter (which predicts geopolitical events), dive into stock exchanges as exceptional business models, and celebrate Danielle Baskin, an indie hacker who creates remarkable niche products like branded fruit and SaaS for witches.

Key takeaways

• Executive health checkups are a $100M+ annual business at Mayo Clinic alone; opening premium versions in SF, LA, and NYC could generate $50M+ recurring revenue with 5,000 members, tapping into the growing health-optimization trend among high-net-worth individuals.
• Open-source intelligence and informal signals (pizza delivery spikes near government buildings, gay bar foot traffic in DC, Waffle House closures during hurricanes) often reveal real-time information faster than official channels, showing the power of decentralized observation.
• Stock exchanges are among the world’s best business models due to network effects, regulatory defensibility, and Enterprise software revenue; Eric Reese’s Long-Term Stock Exchange attempted to solve short-termism in public markets but has struggled to gain traction with only two listed companies.
• Founders often seek advice they want to hear rather than need to hear; Eric Reese’s directness about pivoting—explicitly ‘shooting the old idea in the head’ rather than blending strategies—is rare and valuable wisdom most advisors won’t deliver.
• Remarkable products don’t need marketing; Danielle Baskin’s approach of creating viral-worthy items for herself (bike helmets, branded fruit, SaaS for witches) generates organic demand and new business opportunities with minimal promotional effort.

Episode details: published May 8, 2024 · 28K views · 51:14 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

← Previous: 17 Brutal Lessons If You Want Financial Freedom · Next: The first time Tim Ferriss met Naval (and his girlfriend) →

All My First Million videos · My First Million profile · My First Million (official site)