Connor Price’s Viral Formula to Get +650M Spotify Streams (#484)

About this video

Connor and Brianna discuss how they built a music career by mastering TikTok through creative skits and storytelling rather than traditional music promotion. Starting from humble beginnings—Connor as an actor and Brianna in pet company marketing—they developed a viral formula combining Connor’s acting talents with music production, now generating significant revenue from streaming, YouTube, brand deals, and publishing while maintaining creative independence.

Key takeaways

• Connor and Brianna reverse-engineer content for music by creating compelling skits and visual hooks first, then building songs around them—every video must convert to full streams to be worth their time investment
• They claim independent artists can earn roughly $4,000 USD per million Spotify streams, and with 60 million monthly streams they’ve built multiple revenue streams (streaming, YouTube, brand deals, publishing, merch, festivals) that far exceed their initial $10k/month goal
• Their ‘Spin the Globe’ series—where Connor collaborates with artists from randomly selected countries—became their breakthrough, with videos reaching 72 million views across platforms and transforming their daily stream count from a flat line to exponential growth
• They prioritize building content for TikTok and YouTube algorithms over traditional touring for now, focusing on pop-up shows and festivals for fan connection while maintaining their core output, treating songs like real estate where some will be ‘shacks’ and others ‘mansions’
• As a family operation involving siblings and extended family, they’ve had to establish boundaries around conflict to protect their ’ecosystem,’ though they acknowledge the challenge of maintaining their marriage while functioning primarily as business partners

Episode details: published August 10, 2023 · 152K views · 1:18:37 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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