Coronavirus Causing Grocery Delivery Demand | My First Million Podcast

About this video

Sam discusses Farmstead, a Portland-based grocery delivery startup focused on staple foods that buys wholesale and sells retail, which experienced massive demand spikes during coronavirus lockdowns. The conversation touches on how delivery companies struggled with driver shortages, leading to creative hiring solutions, including an anecdotal story about strip club workers pivoting to delivery work during pandemic closures.

Key takeaways

  • Farmstead differentiates from Instacart by operating as its own grocery supplier rather than marking up products from existing stores, allowing for better pricing and unit economics
  • Coronavirus-driven stay-at-home orders created a forced trial period for delivery services, converting one-time users into recurring customers across the industry
  • Gig workers and service industry employees quickly shifted to delivery roles during lockdowns when their primary industries shut down, addressing driver shortages for delivery platforms

Episode details: published April 21, 2020 · 328 views · 3:23 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.


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