Coronavirus: Sports Stadiums Fill Their Seats With CARDBOARD FANS | Behind The Hustle Ep.11

About this video

Michael Waters, a staff writer, discusses his reporting on the cardboard cutout fan phenomenon sweeping sports stadiums worldwide during pandemic-related closures. He explores how fans submit photos to be printed as life-sized cutouts placed in stadium seats, the companies enabling this business model, and how teams like the Oakland Roots are using the initiative to both generate revenue and celebrate their local communities.

Key takeaways

• Cardboard fan cutouts emerged as a revenue recovery and stadium atmosphere solution for sports teams playing in empty stadiums, with 4-5 companies globally supplying the service primarily in the UK and Europe
• The Oakland Roots, a minor league soccer team, positioned their cardboard fan program as a community engagement tool, prioritizing TV-visible seats and donating proceeds to local racial justice causes
• Fans are motivated by a mix of team support, the chance to appear on broadcast highlights, and sentimental reasons—Michael encountered examples including a woman who submitted her dog and a man who submitted his late father

Episode details: published June 19, 2020 · 517 views · 7:55 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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