Covid 19 Business Problems! What Are Businesses Doing During Coronavirus? | Behind the Hustle E.01

About this video

Brad Warburton and the editorial team at The Hustle discuss their coverage of businesses adapting to the COVID-19 pandemic, sharing stories of companies that rapidly pivoted their models—from a family entertainment venue shifting to virtual classes, to a photo booth company creating local goods boxes, to a sushi restaurant chain becoming a grocery delivery service. The team explores themes of resilience, innovation, and long-term industry changes while highlighting both struggling businesses and unexpected winners.

Key takeaways

  • Businesses across diverse industries successfully pivoted within days or weeks by leveraging existing resources (staff, supply chains, customer relationships) in new ways—such as Snap Bar using sales teams to sell local goods boxes instead of photo booths, and Fusion using restaurant supply chains to sell groceries.
  • Some businesses unexpectedly benefited from the crisis; Deskmate (standing desk company) went from near-failure to high demand as remote work adoption accelerated, while Life Aid capitalized on e-commerce channel growth to support original local gym partners.
  • The team is tracking potential long-term structural changes to work, supply chains, and consumer behavior beyond the immediate crisis, recognizing that this moment may permanently reshape certain industries rather than simply pause them.

Episode details: published March 31, 2020 · 2.2K views · 22:49 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.


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