Everything You Need To Know About The UPCOMING RECESSION (How To Prepare)

About this video

Sam and Shaan discuss how to mentally and strategically approach a major economic downturn. They explore their personal mindset shifts during the crypto crash and bear market, share frameworks for staying calm and clear-headed during uncertainty, and examine an interesting business model—the conference/trade show businesses of Jonathan Weiner and partners, who have repeatedly built and sold events like Money2020 and ShopTalk for $100M+ by treating them as B2B real estate transactions.

Key takeaways

• During downturns, separate your net worth (an ego metric) from your actual day-to-day happiness and lifestyle; shifting to ‘austerity mode’ (Trader Joe’s instead of Whole Foods, canceling unused subscriptions) is manageable and can feel like healthy spring cleaning rather than deprivation.
• The most productive response to a bear market is neither panic nor blind optimism, but realistic assessment of what’s changed and what needs to change in your world—then taking action accordingly (e.g., Sam’s strategy of building hard during downturns so you have systems and product-market fit when the market recovers).
• Shaan believes long-term (10–20 years) he will have far more money than needed, which removes the urgency to panic about short-term losses; Sam counters that he wants wealth and freedom sooner rather than later, so he’s willing to take risk now rather than wait.
• Conference and trade show businesses are lucrative B2B real estate plays, not content plays; the money comes from sponsorships, booth sales, and deal-making between attendees—not from speaker fees or ticket sales—and this model is clonable in new geographies and verticals.
• Jonathan Weiner’s companies (Money2020, ShopTalk, HLTH) scaled from ~$2–3M revenue in year one to $30M+ by year three by giving away tickets initially to attract sponsors, who then bring attendees, creating a flywheel; the playbook can be replicated in other countries and industries.

Episode details: published June 16, 2022 · 24K views · 1:04:42 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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