“Health is a HUGE opportunity” - 3 Business Ideas To Start In 2025

About this video

Justin Mares, a serial health and wellness entrepreneur, joins Sam and Shaan to discuss the chronic disease crisis in America and the massive business opportunities it presents. He breaks down why the U.S. food and built environment are making people sick, then walks through five startup ideas he sees in the space—from home health audits to premium meat brands to fertility optimization services.

Key takeaways

• Justin argues the root cause of rising chronic disease isn’t lack of treatment but a toxic food system and misaligned incentives in healthcare institutions that profit from treating sick people rather than preventing illness—he uses the fish tank metaphor: clean the tank rather than just medicating the fish.
• A major opportunity exists in helping people optimize their home environments (water filtration, lighting, EMF reduction) through annual health audits, similar to pest control sales models, with recurring revenue from lifestyle services.
• The premium meat market is underdeveloped in the U.S.—there’s potential to build a ‘Blue Bottle Coffee for beef’ butcher shop brand that sources high-quality, heritage genetics and tells the story of sourcing, cut, and dry-aging to justify premium pricing.
• Fertility is a largely unmet market opportunity: before pursuing expensive IVF ($20-30k), a subscription-based lifestyle intervention combining supplements, environmental review, and coaching could help many couples conceive naturally and reduce time-to-pregnancy across multiple children.
• Justin’s entrepreneurial approach differs from idea-hopping: he chose one problem (the chronic disease crisis) early, stayed deeply obsessed with it through reading and living it, and built multiple ventures solving different angles of that same problem—this compounding of knowledge and relationships outweighed trying many different industries.

Episode details: published December 23, 2024 · 51K views · 1:02:41 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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