Here's How Much MrBeast Made From Recreating Squid Games

About this video

Sam and Shaan analyze MrBeast’s Squid Game-inspired YouTube video, which garnered 132 million views in seven days—comparable to Netflix’s Squid Games viewership—despite costing $3.5 million to produce. They break down the economics of the project, including sponsorship from Brawl Stars, YouTube ad revenue, subscriber growth, and argue that pursuing epic, bold projects attracts talent, sponsors, and audience in ways that make them economically worthwhile.

Key takeaways

• Sam claims MrBeast’s video achieved 132 million views in a week on a $3.5 million budget fully sponsored by Brawl Stars, generating an estimated $1.3 million in ad revenue alone at a higher-than-standard CPM rate
• The project drove 10 million new subscribers in one week (versus a normal 400,000), representing 20x typical growth and expanding MrBeast’s reach for future videos
• Sam argues that pursuing audacious, inspiring projects creates a virtuous cycle: sponsors are eager to fund them, talented people want to participate, and audiences are compelled to watch, making bold ideas disproportionately rewarding relative to the effort invested

Episode details: published December 9, 2021 · 223K views · 4:18 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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