How Indiegogo Drives Revenue Through Company Culture – Danae Ringelmann @ Hustle Con 2016

About this video

Danae Ringelmann, co-founder of Indiegogo, discusses how to build innovative teams capable of inventing new industries rather than just improving existing ones. She emphasizes three core ingredients for team success: diversity, mission-driven hiring, and strong culture built on shared values.

Key takeaways

• Diverse teams are more productive, creative, and innovative; Danae built Indiegogo’s team to be 50% women, which she attributes to their success in serving customers and enabling women entrepreneurs to achieve higher funding rates (41%) compared to venture capital (under 10%)
• Mission-driven people are more productive and better at opportunity spotting; Danae recommends using the ‘five whys’ exercise to identify an irrational belief at the core of why you’re starting a business, which becomes your guiding light
• Culture is built on clearly articulated values and observable behaviors, not perks; Danae’s team identified four core reasons they come to work (changing industries, being authentic, collaborating to win, and empowering others) and later defined specific behaviors that embody those values

Episode details: published June 15, 2016 · 1K views · 12:00 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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