How this dumb doll makes $2M per day

About this video

Sam and Shaan explore the viral Labubu doll craze, analyzing how PopMart’s founder Wang Ning built a $44 billion company through collectible toy blind boxes, celebrity endorsements, and psychological factors like the lipstick effect and ‘ugly cute’ aesthetics. They discuss comparable toy crazes and propose shorting PopMart stock around 2026-2027 when the trend peaks, then pivot to discussing ethical business models like Tony’s Chocolonely and criminal justice reform initiatives like The Last Mile.

Key takeaways

Shaan explains how Labubu dolls became a global phenomenon through a combination of celebrity posts (Rihanna, Lisa from Blackpink), the ’lipstick effect’ during economic pressure, blind box mechanics, and the product’s bag-clip design that made it a wearable status symbol rather than a collectible hidden away at home
Sam proposes shorting PopMart stock starting late 2026 through 2027, noting that similar toy crazes (Beanie Babies, Pokémon cards, Stanley cups) typically peak over 2-3 years before crashing, despite the company’s impressive growth from $7 billion to $44 billion in valuation
The hosts discuss how founders can build lasting impact: Sam shares stories of The Last Mile (reducing recidivism), Inside Circle Foundation (prison support groups), and Tony’s Chocolonely (ethical chocolate supply chains), then announces his personal plan to stop pursuing money and internet presence at age 40 to focus on meaningful causes

Episode details: published July 9, 2025 · 31K views · 1:01:22 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

← Previous: The Most Overlooked Way to Build Wealth Right Now · Next: Brainstorming $10M AI Business Ideas w/ the Airtable Founder →

All My First Million videos · My First Million profile · My First Million (official site)