How to Contact Anyone on LinkedIn with the Co-Founder of Vungle - Hustle Con 2015

About this video

A speaker shares how they used unconventional LinkedIn advertising tactics to get the attention of an Angelpad incubator founder, securing the program’s final spot. The core lesson is identifying the rules of any system and finding creative ways to break them in your favor—a thinking pattern applicable beyond advertising to jobs, Netflix trials, Amazon returns, and other domains.

Key takeaways

• Identify your objective first, then map out the ‘game’ and its rules before trying to exploit or circumvent them; the speaker discovered LinkedIn’s minimum targeting threshold was seven people, allowing them to target one specific person plus six random accounts
• The speaker used LinkedIn’s CPM pricing model and manual ad review process to their advantage: submitting identical ads to get re-reviewed by different reviewers, and using URL shorteners to change landing pages after approval
• Knowing the risks is essential; the speaker created a fake account to test the system, received a cease-and-desist from Match.com but negotiated rather than backing down, and applied similar ‘rule-breaking’ thinking to systems like Amazon, Netflix, and Facebook ads

Episode details: published May 13, 2015 · 16K views · 25:23 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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