How To Create A Product That Will Sell ( Top Business Advice For 2020 ) | My First Million Podcast

About this video

Sam and Shaan discuss how identifying cultural shifts before building products is key to launching successful consumer brands. They use examples like Method soap, Honest Company, and Native deodorant—where founders spotted trends (natural ingredients, ingredient transparency) and built solutions around them—and explore how this framework applies to emerging opportunities like a modern Groupon that capitalizes on supporting local businesses.

Key takeaways

• Sam argues that identifying cultural shifts first, before building products, is the most important factor in launching successful consumer brands—citing Eric Ryan’s insight that culture shifts precede the products that serve them
• Sam notes that Native deodorant’s founder identified natural deodorant as a top-selling Etsy product, then solved the inconvenience problem by putting it in a stick format, leading to a $100M exit
• Sam suggests that a modern Groupon-style business capitalizing on the cultural shift toward supporting local businesses could be interesting, though he acknowledges local scaling is extremely difficult and Groupon itself struggled with merchant retention and market saturation

Episode details: published March 31, 2020 · 462 views · 3:22 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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