How To Make $100M+ By Predicting Trends (Step By Step Guide) (#407)

About this video

Sam and Shaan explore three business ideas: trend forecasting services (like WGSN and their former company Trends.co) that help companies make large future purchases based on predicted trends; the explosive growth of pickleball as a sport and the business opportunities within it; and an Australian online sweepstakes casino company (Global Poker) that found a regulatory loophole to operate legally in the US, generating $3.5B revenue with $500M profit as a solo-founder bootstrapped business.

Key takeaways

• Trend forecasting is an underexploited B2B industry where companies pay $25K-$100K+ annually for research, surveys, and expert consultation to make high-stakes decisions about future trends (colors, workplace preferences, etc.) across multiple industries—Shaan’s former Trends.co reportedly reached ~$6M ARR and could have hit $1M/month
• Pickleball has explosive growth potential due to its low learning curve, broad age appeal (8-80), low barrier to entry, and social playability; it went from niche to 36M Americans playing in one year, attracting celebrity investors and billionaires like Tom Dundon, but success requires a ‘Vince McMahon’ visionary entrepreneur to build drama, storytelling, and mainstream appeal (similar to how Dana White built the UFC)
• The Global Poker founder violates typical startup rules (solo founder with no technical background, outside Silicon Valley, bootstrapped, hired agency instead of co-founder CTO), but discovered a regulatory arbitrage using sweepstakes/trade promotion laws with patent protection, allowing him to retain 66% ownership of a $3.5B revenue, $500M profit company

Episode details: published January 17, 2023 · 39K views · 47:25 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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