How To Make Millions By Pitching TV Shows To Netflix, Hulu And Apple (#358)

About this video

Sam and Shaan explore the economics of production companies and streaming content creation, sparked by their fascination with a young founder building a dating reality show. They discuss how streaming wars have created massive overpayment for original content, examine business models of celebrity producers like Kevin Hart and Reese Witherspoon, and pivot to Sam’s excitement about generative AI for creating art, images, and content.

Key takeaways

• Streaming platforms are willing to massively overpay for original content due to competition, creating a J-curve investment strategy where companies lose money upfront betting they’ll be ’the last one standing'
• Successful production companies (Kevin Hart, Reese Witherspoon, LeBron James) vertically integrate by owning both talent and production, capturing more of the upside while leveraging existing audiences and clout to shop content to multiple buyers
• Generative AI tools like DALL-E and Stable Diffusion represent a shift from search engines to ‘generation engines,’ potentially democratizing content creation and disrupting creative industries similar to how automation has affected other sectors
• Building an audience first on social platforms (TikTok, YouTube) before pitching to major streamers is a more effective path than trying to create standalone shows, as demonstrated by successful creators like MrBeast

Episode details: published September 6, 2022 · 18K views · 57:33 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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