How To Partner With YouTubers And Make Millions Licensing Their IP

About this video

Sam recounts attending a Blippi live show and discovering V Star Entertainment, a company that licenses children’s IP (like Paw Patrol and Blue Man Group) to create touring live theater experiences. The hosts discuss the economics of live experiences and the broader opportunity in creating in-person events for underserved audiences, drawing parallels to Sam’s success running the 2x event series.

Key takeaways

• V Star Entertainment generates significant revenue by licensing popular children’s YouTube and TV brands and converting them into touring live shows—Sam claims Paw Patrol alone generated $40 million in ticket sales in one year
• The live experience business model works by taking existing IP, creating a repeatable show, and touring it to multiple cities with relatively low variable costs and high sponsorship potential
• Sam’s 2x event series demonstrated that meetup-style events can be highly profitable with minimal overhead; by charging modest ticket prices and securing corporate sponsors, each event generated $20-30k with only ~$3k in venue costs

Episode details: published April 28, 2022 · 6.2K views · 13:08 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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