How To Start & Grow Your Podcast By Inviting Guests (Podcasting 101 - Tips) My First Million Podcast

About this video

Sam and Shaan discuss strategies for growing their My First Million podcast, weighing the tradeoffs between featuring guests (which attracts new audiences) versus solo episodes (which their loyal audience prefers). They explore how podcasting builds a uniquely sticky, devoted audience compared to other products, and reflect on the value of guesting on other shows as a growth lever.

Key takeaways

• Sam notes their audience prefers episodes with just him and Shaan riffing together over guest episodes, though guests who bring energy and can discuss relevant topics do help attract new listeners
• Shaan observes that successful guests must be energetic and engaging operators—being smart and accomplished alone isn’t sufficient for compelling content
• Sam and Shaan recognize podcasting builds an unusually loyal, embedded audience (part of listeners’ routines) compared to other products, and their audience skews toward smart, successful people including VCs and founders with seven-figure businesses

Episode details: published May 12, 2020 · 434 views · 6:57 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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