I Sold My Company For Millions... Here's What I Did Wrong

About this video

Sam and Shaan discuss lessons from selling their own companies, focusing on negotiation mistakes and what they’d do differently. Sam recounts anchoring on a price range too early when selling to HubSpot, while Shaan shares how he avoided naming a number first when selling to Twitch, and both reflect on the emotional rollercoaster of the sale process and the importance of having alternatives or being genuinely willing to walk away.

Key takeaways

• Sam claims that naming a price range first in his HubSpot sale likely cost him millions of dollars, as the buyer anchored to the low end of that range
• Shaan avoided stating a number upfront when selling to Twitch, instead letting buyer offers come in first and using competitive pressure to negotiate better terms
• Both hosts emphasize that being emotionally ready to walk away or accept no deal gives you negotiating power, and that uncertainty about buyer interest can lead to costly mistakes like using vague terms like ‘acquihire’

Episode details: published March 18, 2022 · 7.6K views · 10:43 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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