Is Paying Celebrities to Send a Snapchat a Good Idea? (LIKE Cameo) | My First Million Podcast

About this video

Sam and Shaan discuss the strategic opportunity of building apps early on emerging platforms, using Snapchat’s SnapKit developer tools as a current example. They explore how platform inflection moments can create asymmetric bets for developers, and Shaan pitches a hypothetical Cameo-like app built directly within Snapchat that would let users purchase and send celebrity videos without leaving the platform.

Key takeaways

• Being early to platform ecosystems and developer toolsets (like SnapKit) can provide significant distribution advantages, as demonstrated by successful early Facebook and Snapchat app builders
• Technology and platform inflections—moments when new capabilities become available—create asymmetric betting opportunities for developers willing to take short-term risks for potentially outsized returns
• Successful platform apps should enhance the native experience rather than pull users away; Shaan’s Cameo-on-Snapchat concept works because the entire transaction stays within Snapchat’s ecosystem

Episode details: published June 21, 2020 · 247 views · 4:54 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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