Julia Cheek and Everlywell | My First Million Podcast

About this video

Chic (founder and CEO of Everlywell) discusses starting a direct-to-consumer blood testing company after experiencing frustration with traditional healthcare’s inability to diagnose her own health issues. She describes how Everlywell grew to $40M in sales by offering accessible at-home testing across retail partners, raising over $50M in funding, and building a disciplined unit economics model despite the challenge of a largely one-time transactional business model.

Key takeaways

• Chic started Everlywell without entrepreneurial or healthcare background, leaving her job at MoneyGram after experiencing gaps in traditional medical testing—doctors never communicated results despite running many tests
• Everlywell offers 35+ tests available direct-to-consumer through retail partnerships (Amazon, Target, CVS, Kroger) and enterprise contracts, providing accessible blood testing without doctor gatekeeping
• The company achieved $40M in sales by maintaining disciplined unit economics from the start, balancing one-time purchases with repeat customers and recurring enterprise contracts rather than relying on future payback promises

Episode details: published March 4, 2020 · 528 views · 4:48 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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