Kirsten Tobey | Hustle Con 2018

About this video

Kirsten Tobias, co-founder of Revolution Foods, discusses the company’s new Family Fresh Dinners initiative—a dinner kit product designed to address the challenge of meal preparation for busy families in underserved communities. She walks through their innovation process, emphasizing consumer research, leveraging existing infrastructure, and maintaining product excellence while building a new offering alongside their core school meal business.

Key takeaways

• Kirsten emphasizes the importance of direct consumer research before and throughout product development—visiting families’ kitchens, testing prototypes, and maintaining an open mind rather than assuming you know the solution upfront.
• When innovating within an existing business, build cross-functional teams from your core business rather than siloing innovation entirely; Kirsten uses the metaphor of building a new train car attached to the existing train to balance focus on core business with exploration of new offerings.
• Leverage your existing core assets and competencies when entering new markets—Revolution Foods applied their expertise in fresh food production, refrigerated logistics, and community relationships to make dinner kits accessible and affordable rather than building something entirely different.
• Product excellence and customer feedback loops must remain the top priority throughout development and scaling; Kirsten notes that testing details like green bean cooking times and continuously iterating based on user feedback is critical to success in food businesses.

Episode details: published August 10, 2018 · 417 views · 20:05 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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