Making Millions Improving Mobility & How to Beat LinkedIn | My First Million #184

About this video

Sam and Shaan discuss four business ideas: how to beat LinkedIn, Canva for video, super joints/mobility training, and location-based professional networking. They analyze the fitness mobility trend through companies like Knees Over Toes Guy, The Ready State, and GOAT, then pivot to discussing how creators are building job boards as a new revenue stream, with Palette emerging as software enabling niche job boards across communities.

Key takeaways

• Fitness mobility and flexibility culture (not traditional strength training) is a growing trend with creators like Ben Patrick (Knees Over Toes Guy) building six-figure businesses using existing platforms like Trainerize rather than proprietary apps—indicating an opportunity for related products like weighted boots and diagnostic mobility tests
• Low-priced SaaS software ($20-100/year) faces severe growth ceilings due to customer acquisition costs; companies like Buffer plateau at ~$21M revenue, suggesting successful video creation tools need differentiation beyond templates or focus on higher-value segments like Facebook ad builders
• Creators are monetizing their audiences through job boards (earning $250K-$1M+ annually) using Palette.xyz software, which enables distributed professional networks by niche rather than competing directly with LinkedIn’s 500M-person network
• Orthogonal business strategies that attack problems from unexpected angles (like Airbnb using homes instead of building hotels) work better for disruption than direct head-to-head competition, as seen with developer portfolios (GitHub), designer portfolios (Behance), and niche job boards

Episode details: published May 21, 2021 · 17K views · 1:09:17 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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