Mid-Day Squares sold $40 million worth of $2.49 chocolate bars.

About this video

The hosts interview the founder of Mid-Day Squares, a chocolate bar company that claims to have sold $40 million worth of product in the last 12 months. The guest discusses the business’s growth, celebrity endorsements including Kim Kardashian, and their strategy of building relationships with chefs and those who influence high-profile figures rather than pursuing direct celebrity partnerships.

Key takeaways

• The guest’s company Mid-Day Squares claims $40 million in sales in the last 12 months, equivalent to roughly 60 chocolate bars consumed per minute every day of the year
• The guest emphasizes building authentic relationships with chefs and influencers’ inner circles rather than pursuing direct celebrity partnerships, which led to organic endorsements
• The guest credits their wife, brother-in-law, and other partners for the company’s success and notes that working with family and close collaborators has been central to the business

Episode details: published August 27, 2026 · 6.7K views · 1:18 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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