Seven $1M+ Business Ideas To Start in 2023 (#404)

About this video

Sam and Shaan explore several business trends and opportunities, including Yardstick (a CB Insights-backed company collecting software buyer insights), the emerging ‘Guy Mafia’ phenomenon of anonymous niche Twitter accounts that provide industry secrets and drive transactions, and the Katana Store’s e-commerce success through YouTube marketing and appeal to niche lifestyle enthusiasts. They discuss how trust-building through authentic value-sharing, rather than direct selling, drives these businesses.

Key takeaways

• Yardstick charges ~$30-40k/year for curated, analyst-led conversations with software buyers instead of relying on ad-supported review sites like G2, demonstrating how packaging and distribution matter as much as the core product.
• Anonymous ‘Guy Mafia’ accounts (Car Dealership Guy, Strip Mall Guy, etc.) succeed by broadcasting niche expertise and industry secrets on Twitter, building trust through ‘give, give, give’ value delivery before monetizing through transactions or concierge services rather than sponsorships or ads.
• The ‘Stranger Things Law’—identifying people irrationally obsessed with a niche lifestyle (Japanese culture, katanas, etc.) and selling them premium products—works because those communities are willing to spend heavily on their passion; execution via YouTube/TikTok creators amplifies reach.

Episode details: published January 5, 2023 · 111K views · 56:23 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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