The $20 Million/Year Personality Quiz 89% Of Fortune 100s Swear By

About this video

Sam and Shaan explore personality and grit assessment tests—examining the business model behind Myers-Briggs (which generates $20M+ annually through a practitioner certification scheme) and Angela Duckworth’s grit framework—before pivoting to discuss two contrasting entrepreneurial philosophies: ‘walking backwards’ (reinventing yourself and starting over in new fields) versus ‘speed running’ (replaying the same business model faster with existing expertise). They highlight examples like Elon Musk’s pivot to hardware and three anonymous e-commerce founders who either explored new ventures or dominated the same category again.

Key takeaways

• Myers-Briggs, despite questionable scientific validity, is a $20M+ annual business for CPP because it’s distributed through a $2,000 certification model that creates a two-tier monetization system; the test’s appeal lies in Barnum statements and the Forer effect, making it feel personally relevant to everyone.
• Sam scored 2.5 out of 10 on the grit scale (bottom 10 percentile), revealing self-assessment bias in personality tests and the tension between measured versus perceived traits—the test relies entirely on self-reported honesty about perseverance and follow-through.
• Gary Vee emphasized that the highest-tier entrepreneurs are willing to ‘walk backwards’—reinventing themselves, returning to beginner status, and taking financial risk—rather than optimizing a single playbook; he maintains a $1M safety net despite his wealth to enable this reinvention.
• Speed runners (like the RX Bar founder, now launching David bar, and three anonymous e-commerce operators) choose to replay winning strategies faster using accumulated expertise, generating comparable or superior results without exploring new domains.
• Cognition Labs’ ‘Devon’ AI software engineer—built by a 10-person team of math competition champions aged 20–27, including one CPO secretly dropped out of Harvard—represents a new tier of technical talent; the founding team has collectively won 10 gold medals in coding competitions.

Episode details: published March 15, 2024 · 30K views · 54:04 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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