The Exact Pitch Deck I've Used To Raise Millions From Investors (#436)

About this video

Shaan presents a detailed template and framework for creating an effective pitch deck to raise money. He walks through each slide, explaining the strategic purpose behind the ordering and content, using a real example from his power writing course (an insomnia app called Shuni) to illustrate how to structure compelling narratives around credibility, problem, solution, market size, traction, differentiation, and unit economics.

Key takeaways

  • Lead with credibility and a clear one-liner explaining what you do and the outcome; if you lack accomplishments, skip the credibility slide entirely
  • Follow a specific narrative arc: problem (backed by data or personal story) → current solutions → your solution → big vision → traction → differentiation → trends → why now → business model → milestones → ‘pot sweetener’ (saved good news for the end)
  • The hardest part isn’t the deck design—it’s having strong business fundamentals; focus on fixing weak areas of your business first before raising money, because a great deck cannot save a weak business
  • Use anchors and comparisons to make big visions understandable (e.g., ‘what Calm and Headspace did for meditation, we’re doing for insomnia’); distinguish yourself by highlighting how you differ (product, business model, or growth strategy), not just listing features

Episode details: published March 24, 2023 · 106K views · 21:06 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.


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