The Next Big Social Media Network Will Be On the Blockchain. Nader Al-Naji Tells Us Why.

About this video

Matter (formerly known as Diamond Hands) discusses building Deso, a blockchain optimized for decentralized social networks, and its flagship app Bitcloud. The conversation covers how creator coins and open-source social platforms could redistribute value from centralized networks like Facebook to creators and users, and explores why Deso attracted early hype, skepticism, and high-profile participants.

Key takeaways

• Matter built a custom blockchain (Deso) specifically optimized for social networks to solve data storage and indexing problems that general-purpose blockchains like Ethereum struggle with, now hosting over 100 apps beyond Bitcloud
• Creator coins enable fans to financially benefit from supporting early creators they believe in—when creators grow, coin holders profit—aligning incentives and democratizing equity typically hoarded by centralized platforms
• Bitcloud’s early failures (no code transparency, inability to withdraw funds, anonymous founders) triggered legitimate scam accusations, but Matter argues the backlash also reflected emotional resistance to insiders getting rich quickly in crypto without ’earning it’ through traditional means
• Matter emphasizes emotional stability and long-term thinking: he returned $140M from a previous startup (Basis) that failed, doesn’t psychologically count current wealth as real until millions of users derive genuine value, and maintains the project has <5% chance of success but massive expected value if it works

Episode details: published November 3, 2021 · 5.6K views · 1:10:50 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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