This Family Made $100M+ From COVID!! (#423)
About this video
Sam and Shaan discuss a range of business ideas and personal stories, including a company that pivoted from LED vodka bottles to COVID safety equipment and landed major government contracts, the hosts’ experiences with blue-collar work and side hustles, unconventional education models like viral TikTok challenges for grades, and emerging businesses like glamping pods (Jupe) and trash-related services (Smash My Trash, Bin Scrub). They also cover Parcast, a bootstrapped true-crime podcast network that sold to Spotify for ~$50M after just three years.
Key takeaways
- Sam’s neighbor’s company pivoted from novelty LED vodka bottles to PPE manufacturing during COVID and won $100M+ government contracts—a reminder that willingness to abandon a business model and seize urgent market needs can be more valuable than the original idea.
- Both hosts stress the importance of taking action over endless planning; Sam’s father exemplifies ‘high planning, low action,’ while successful founders and hustlers move fast and iterate, even with limited capital or imperfect information.
- Blue-collar and experiential education models—like Professor Cooley’s viral TikTok assignment, lemonade stand competitions, or haggling challenges—teach real-world skills better than traditional classroom instruction; Sam regrets not having a hardship story and plans to give his kids one.
- Parcast’s $50M acquisition by Spotify shows that volume-based, repetitive content (one show per day across 40 true-crime series) can build massive, crack-like audience loyalty without social media presence; long-tail SEO and content consistency matter more than viral metrics.
- Service franchises like Smash My Trash (crane compactors for dumpsters) generate $300K+ net income per location on $400K investment—far better cash-on-cash returns than Sam’s Airbnb (~5–8%), but require hands-on management and hiring reliability challenges.
Episode details: published February 23, 2023 · 28K views · 59:09 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.
← Previous: How Logan Paul Made $250 Million With PRIME In 2022 (#422) · Next: Investigating The Mormon’s $100 Billion Hedge Fund (#424) →
All My First Million videos · My First Million profile · My First Million (official site)
You Might Also Enjoy

Ex-Goldman CEO told us exactly where he puts his money
Explore →
Lloyd Blankfein's Retirement Portfolio Got Him Roasted Live
Explore →
Most People Are Chasing the Wrong Number
Explore →
Our Best And Worst Investments of 2025
Explore →
How to Get Rich (without luck, talent, or a trust fund)
Explore →