This Profitable Business Model Might Make You A Billionaire | My First Million Podcast
About this video
Sam and Shaan explore Richard Barton’s investment thesis of ‘information wants to be free’ by examining how he built three billion-dollar companies—Expedia, Zillow, and Glassdoor—by removing information asymmetries in travel, real estate, and employment. They brainstorm modern industries lacking transparency (enterprise software pricing, freelancer quality, company software stacks) and discuss how data aggregators like Secondmeasure are applying similar principles today.
Key takeaways
- Richard Barton’s unifying thesis across Expedia, Zillow, and Glassdoor was identifying industries where gatekeepers controlled information and disrupting them by making that information publicly available
- Many industries today still lack transparency: enterprise software pricing uses ‘call for pricing’ models, freelancer and agency quality is hard to assess, and company software stacks are rarely shared—representing potential billion-dollar opportunities
- Data aggregation tools like Secondmeasure demonstrate the value of making hidden information accessible: they use credit card spending data to reveal company revenues and competitive positioning without requiring direct disclosure
Episode details: published May 9, 2020 · 4.5K views · 11:20 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.
← Previous: Coronavirus Outbreak: Magicians Stay At Home & Work Remotely By Using Zoom | Behind The Hustle Ep.06 · Next: NEW WAY To Make A Living Doing Comedy | New Stand Up Comedian Business Idea For 2020 →
All My First Million videos · My First Million profile · My First Million (official site)
You Might Also Enjoy

My First Million — Sam Parr & Shaan Puri Brainstorm Businesses
Explore →
5 Simple business Ideas Even Your Mother Can Start (and make $120/hr)
Explore →
Five $10M+ Ideas (from a guy who's done it 3 times)
Explore →
How to Make $1,000,000 After You Graduate (5 steps)
Explore →
“Health is a HUGE opportunity” - 3 Business Ideas To Start In 2025
Explore →