Threads Becomes The Fastest Growing App Of All Time... (#473)

About this video

Sam Parr and Shaan Puri discuss Threads’ explosive launch and competitive threat to Twitter, analyzing both the bull case (100M users in a week, Instagram’s distribution advantage, Meta’s execution capabilities) and bear case (massive expected churn, Twitter’s strong network effects, lack of product differentiation). They conclude Threads will likely grow larger than Twitter within 18-24 months, becoming the mainstream text-based social platform while Twitter remains a niche product. The episode also includes an interview with Sam Ovens, founder of Consulting.com (which peaked at $36M revenue) and current CEO of Skool, a community platform for creators.

Key takeaways

• Meta’s advantage isn’t just the Threads product but their proven ability to execute on community features, content moderation, and algorithm design better than Twitter has historically managed
• Sam Ovens scaled Consulting.com to $36M revenue but realized the business was unsustainable at that scale—he restructured around customer value rather than ad spend, reducing headcount and shifting to organic content before eventually moving on to Skool
• The early internet marketing era (Frank Kern, Ramit Sethi, etc.) created launch-based businesses with big revenue spikes but no evergreen products or real infrastructure, making them fundamentally different from the software-driven businesses that have sustained
• Threads’ seeded positive culture and better moderation design could create a qualitatively different user experience than Twitter’s hostile environment, potentially attracting users who abandoned Twitter not because of the concept but because of execution

Episode details: published July 11, 2023 · 36K views · 1:20:55 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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