We are The Hustle

About this video

This episode features Sam Parr presenting The Hustle’s business model and growth strategy. The Hustle is a daily email newsletter for young professionals that uses authentic, irreverent content to cut through noise and explain current events, having grown to 200,000 subscribers with a 40% open rate since launching in April 2015, and is now profitable with plans to scale to one million subscribers.

Key takeaways

• Sam claims The Hustle achieved 200,000 subscribers and a 40% open rate by focusing on authentic voice and avoiding clickbait, positioning email as an intimate, high-engagement communication channel
• Word-of-mouth through 1,000+ brand ambassadors and community events proved more effective than traditional advertising for growth
• Sam reports the business reached profitability by August 2016 and raised funding to accelerate growth toward a one-million-subscriber goal while maintaining engagement metrics

Episode details: published January 16, 2017 · 11K views · 2:13 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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